Namaskara, Namaste and Hello!

I'm Ritvi. I come with a diverse range of interests and skills, honed over professional and personal experiences. I hold a degree in engineering and another in Masters of Arts. I'm passionate about various things - photography, digital arts, motorsports and so much more. I have worked in accessibility space and motorsports industry in India along with several internships and trainings across medicine, operations, services and engineering. I'm an inherently curious person. With a diverse skill set and a thirst for knowledge, I am committed to making a meaningful impact in the world. Here's more about my profile -

Work Experience

Media Manager, for Indian Racing League with Hairpin.co (Full Time, 9 Months) (High Intensity, High Output)

Social media management (Pre season, On-Track, Post Season)
Content creation (Design elements, collation, Working with photographers, videographers, influencers)
On-track media management
Collaborative work with sponsors and other stakeholders
Value creation and grassroots campaigns
Collaborative work with organisers, 24 Indian and International drivers and 6 teams

Results -

129% increase in Instagram Content Interaction, 13k followers increased during course of the season.
4M+ IG accounts reached in 4 Months
28k+ views, 2000+ hours watched on Youtube, 677 new subscribers
Key partnerships fostered with creators like F1 Stats Guru who helped escalate IG growth by 17.8% in 1 month.
IRL podcast launched on streaming services - Spotify and Apple Podcasts
100+ pieces of value content created via posts, reels, stories

Business Development Associate, Thinkerbell Labs (Full Time, 1.5yrs)
With a vision to make education inclusive for all, I worked on the flagship product, Annie, the world's first self-learning Braille device, in making it accessible across schools in India and abroad.

B2B, B2C and B2G end-to-end sales(lead generation, market research, strategic analysis, beneficiary relations).
Implementation of Hubspot CRM and team training.
Representing at conferences and outreach programmes
Creating marketing materials - pitch decks, brochures, keynotes, digital ads, video shoot and team interviews

Being in an early stage startup also means contributing across teams - in setting up HR policies, financial analysis via Tally, supporting manufacturing and packaging, media outreach and product experimentation and testing(electronics).

View my kudosboard from former team members at Thinkerbell labs.

Sales Development Associate, Leadsqaured (Full Time, 2months)

Outbound market researcher and created sales opportunities while also enabling B2B partnership channels.
Trained on functionality, tools and techniques of CRM software.

Bio-Medical Engineer (Internship), Sanjay Gandhi Postgraduate Institute of Medical Science (Full Time, 2 months)

Trained medical staff for new diagnostic devices.
Assisted bio-medical team in minor device repairs.
Created tenders for new equipments, purchase and repair.
Verified buyers and helped in various administration tasks.

Engineering Training (Internship), Rashtriya Ispat Nigam Limited ( Full Time, 2 months)

Analysis of the role of instrumentation in steel manufacturing.
Field study of control algorithms for blast furnaces and wire rod mills.

Clinical Research Opportunity Program (Internship), Kasturba Medical College ( Full Time, 1 month)

Exploring the intersection between technology and health.
Collaborative research between nutrition, hospitality, medicine and engineering disciplines.
Multi-departmental visits to identify pain points and noticing problems that can be solved through innovative cross-disciplinary solutions.
Pitching solutions to board members and MIT Startup cell

Other endeavours

Interior Designer and Facilitator, 4 residential properties for Friends and Family - projects including design selection, budgeting, team management, client relations
Broker, rented out 2 residential properties for Friends and Family- end-to-end real estate management including legal work, client relations,
Crafted maths notes
Supporting craft creation for Oranjee Creations
Tuitions for neighbourhood students

Education

Master of Arts (Journalism and Mass Communication),Manipal University Jaipur
2022-2024; CG 8.6
Minor Specialisation - Corporate Communication and Public Relations

Bachelor of Technology (Instrumentation and Control Engineering), Manipal Institute of Technology
2016-2020; CG 7.69
Minor Specialisation - Sensor Technology

Indian School Certificate, City Montessori School
Math, Chemistry, Physics, English, Computer Science; 93%

Notable Extra-Curricular Achievement (During Education)

MIT Women's Football Team
Gold Medal, Revels Championship 2019
Silver Medal, Inter-MAHE Championship 2019